A limited edition lifestyle shoe named “The Roger” was subsequently released by the company in July 2020. Swiss Tennis professional Roger Federer became a shareholder in On AG in November 2019. As the clouds are compressed in the forefoot it creates a firm and stable platform to push off," explained Edouard Coyon, On's head of footwear product management in an interview with HYPEBEAST. "The benefit of it is basically that playing with the structure of it helps you to tune the cushioning for softer landings. In short, the series of “clouds” that run underneath all On silhouettes offer cushioning as the foot lands on the floor, before locking together to create a solid foundation for pushing off on the next step. Instead teaming up with Allemann and Coppetti to start On. Bernhard, who was a Nike athlete at the time, presented his prototype to Nike but had it rejected. ĬloudTec began life with Bernhard experimenting with a garden hose, exploring how that shape could offer a brand new type of cushioning. The company claims a proprietary cushioning technology in its shoes as its unique selling point a patented design called CloudTec. In 2012, On released the Cloudracer, a performance footwear product favoured by Swiss professional triathlete and London 2012 Olympic gold medal winner Nicola Spirig. The company was founded by former Swiss Ironman champion Olivier Bernhard in partnership with David Allemann and Caspar Coppetti. On was first incorporated as a sporting goods company in 2010. As of 2020, On products are sold in 6,000 retailers in 55 countries the United States is its biggest single market, where it accounts for 6.6% of the performance running shoe category in the United States. On is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes.Īs of 2019 the company held 40% of the running shoe market in Switzerland and 10% in Germany.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |